In comparison t? well-researched areas such ?? foreign promote entry modes, country ?f origin perceptions ?f products, pricing strategies, ?nd global branding strategies, recent research next t? global advertising h?? left ?? including t?? ?nl? ???t ?n? managerially actionable insights.
Th?? volume addresses th? need t? step global advertising ?n n?w information near summarizing existing knowledge ?n several areas, reporting findings ?f n?w studies, ?nd ?? long ?? possibility research information. It ?? predestined ?n cooperation ?t th? global advertising practitioner ?? well ?? scholars wh? h??? ?n interest ?n global advertising research.
Fee: $22.50
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