One of the most challenging sides of marketing for real estate agents in Bellevue is SEM (search engine marketing).? If you are a real estate agent who is just starting to build your internet presence, be prepared for a war.? Here are three internet marketing tips for Bellevue real estate agents that I wish I knew from the beginning.
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1. On Page Optimization
This is one, as real estate agents, we hear a lot.? There are a couple of principles agents should follow when creating content on the web.
Internal Linking for Bellevue Real Estate Agents
For one, build internal links targeting specific key words in order to allow the search engine?s bot the opportunity to crawl your site and allow you to show the bot why something is important.? You can understand why this is important by looking at many of the websites of Bellevue real estate agents and looking at their number of indexed pages.? If they only have 20 indexed pages but they clearly have over 100 pages, they may need to improve their internal link structure.
Key Words that Don?t Spam as a Real Estate Agent
This is always a tough one as repeating your desired key words throughout the post will help search engines understand what your page is about.? However, this works differently for different search engines:? namely Google and Bing.? Real estate agents in Bellevue should focus on repeating certain strings of keywords in their post to target that query but limit the use to under 5-7%.
2. Inbound Links
The common vernacular you will hear for this method is back links.? Inbound links have become the crutch of Bellevue real estate agents and a lot of this has to do with the inability to gain these links from relevant sites.
Purpose of Inbound Links
Before you go crazy and start creating tons of inbound links to your real estate agent website, you need to understand the purpose of inbound links.? Think of the link to your site as a referral, and thus a link from another site about Bellevue real estate agents will provide credibility to your site for anyone searching ?real estate agents in Bellevue?.
However, inbound links have ?alt text? which is what search engines recognize as the purpose of the referral. So, if you have an inbound link to your real estate agent website that has an alt text of ?your name?, then you?ve only improved your site with regard to your name.? For most real estate agents in Bellevue, you don?t want to use your name as someone searching your name already knows you exist.? You want to capture those on the internet who do not know you yet.? For example, if I were to create an inbound link to this page, I would link with the alt text of ?Bellevue real estate agents? or ?SEO?.
Where to Get In Bound Links
The truth is that most real estate agents understand in bound links at this point and recognize when you are trying to glean a link from their site.? It?s almost an art in how the owner of a real estate website, the webmaster, chooses to filter the comments on his or her site.? Personally, I try to play nice when someone comments on my blog and hope that the other real estate professional acts similarly.? One tactic that some real estate agents in Bellevue will use is to create several inbound links among several other Bellevue real estate agents.? For example, five different agents will agree to create outbound links to each others websites in order to build the number of their inbound links.? This is a good strategy but the results are limited.? Google?s Panda algorithm accounts for this ?link exchange? and limits the value of these inbound links.
3. Evaluate Your Site and Your Competition
This is one of the most important for a real estate agent in Bellevue: you have to understand how SEO works and monitor your site?s progress.? Start with Google webmasters and Bing Webmasters in order to analyze how your Bellevue real estate site appears to search engines.? As you progress through your internet strategy and feel you?re ready to take on more targeted strategies, you should work off of Open Site Explorer and Majestic SEO.
To be honest, the fundamentals I?ve laid out here for Bellevue real estate agents is just the tip of the iceberg.? There are more advanced strategies to include Silos, social media, IDX solutions, local targeting, and advanced link building strategies.? If you?re a real estate agent and searching for that perfect solution to advance your website, you?re likely not going to find it on the internet.? Many of good real estate agents in Bellevue will keep that information close hold.
If you are interested in learning a little more about effective internet marketing or possibly building strategies across Seattle and Bellevue real estate, shoot me a message.
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