Most online activities surrounding Kenyan businesses are centered on social media and websites. More Kenyan businesses now have an active account on Facebook or Twitter than they did a few years ago. For the most part, these platforms power sales, spark interactions with customers and potential customers, make inquiries about products, for updates and so much more.
Most Kenyan companies on social are doing well despite the fact that many of them think social-media is Facebook and Twitter alone. This is not true. However under these circumstances,? they do it themselves and because of the opportunity for growth in Kenya, they somehow survive. Many have it right to the extent all local sales funnels originate on Facebook or Twitter.
An area that needs focus is web development, especially for small and medium sized players who don?t have websites or have those whose technology is old. Research has shown that online intelligence starts with social media websites for the average Kenyan web surfer. As they advance their technology and surfing skills, a permanent place (website) for your brand will become important, more than ever before. That is what they will be looking for and you need to complement that.
A recent study by the CCK revealed that even the simplest and semi-literate Kenyans now access the internet through their mobile phones, tablets and desktop platforms. Even if the initial touch-point was Facebook or Twitter initially, eventually, this group of users will learn about the entire web; YouTube, Google, Yahoo, etc. As a matter of fact, it?s highly likely that e-commerce will increase quantitatively in Kenya if current momentum is anything to go by.
Businesses need to take advantage of this. Now is the time to get a good website in Kenya. Many local web design companies in Kenya do a good job on websites and blogs, whether this is powered through concept web design from companies like us or with the help of free web design templates. Either option will give your the coveted online presence other than your social media profiles and pages.
Moving forward, businesses in Kenya require a marked online presence to take advantage of the massive opportunities therein. Having a good business optimized website should be part of your business strategy in 2013. Approaching this from a professional angle will prove to be a worthwhile investment, whatever industry you operate.
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