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5 simple steps to marketing your property effectively

Posted on Thursday, June 28, 2012 ? Leave a Comment?

Marketing your property correctly is vital when selling your home. The reason being, when you market your property effectively you?re exposing it to as many buyers as possible. The more buyers, the better the competition, the better the end result! In a seller?s market, high-quality marketing can elevate prices, and in a buyer?s market, it could mean the difference between sold and expired. Follow our 5 simple steps to marketing your property successfully.

1. Make sure your property is listed on all the top home search websites
Most home buyers begin their search online. That?s why it?s important to list your properties on all the top home search websites. Three of the most popular real estate websites in Australia are realestate.com.au, domain.com.au and realestateview.com.au. To list your property on one of these sites, contact a registered real estate agent. They will usually have a current subscription to these websites and will be able to help you.

2. Ensure everything looks and reads professionally
There?s nothing worse than spelling and grammatical errors in your advertisements. Double check all your marketing materials, from small print ads to large signage. Most Melbourne real estate agencies have marketing teams who will assist you with all design, copy and proofing aspects of your ads.

3. Avoid exaggeration and false advertising
While embellishing your house?s features is tempting, it should never be done. Being misleading when promoting your property is detrimental to the sale of your home. Your potential buyers will always discover you have been untruthful. If a real estate agent suggests false advertising you should consider selling through a different agent.

4. Use photography
Property listings that don?t feature photos (exterior and interior) are often overlooked. Buyers are visual. When using photos in your advertising you should always:
? Steer clear of shadows and bad lighting.
? Shoot up-close & angled photos.
? Crop out streets, sidewalks and cars in your photos.
? Use interior photos as well as exterior photos.

5. Utilise your neighbours and friends!
You should be marketing your property right up until the final stages of selling. Passersby?s are attracted to large groups of people. If you invite your friends and neighbours to come to your auction, chances are you will attract more potential buyers.

If you would like help marketing your property, contact PhilipWebb?s award winning marketing team on 9842 1477, or if you are thinking of selling your property and would like an updated market appraisal enter your details on our online property appraisal form.

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